Marketing Specialist

DUTIES & RESPONSIBILITIES

• Support the development and execution of marketing plans, initiatives, and activities.

• Facilitate and assist in all event logistics with internal and external teams; events including but not limited to conferences, tradeshows, webinars.

• Build relationships with brands and vendors to achieve a branded experience and décor goals for events and marketing materials.

• Maintain calendar of events as well as inventory (flyers, signage, setup equipment, etc.)

• Manage individual event budgets and work with Accounting to submit vendor invoices.

• Assist in management of social media platforms, including LinkedIn, Facebook, and Twitter, providing engagement and maintaining content calendar.

• Overseeing the design and graphics of marketing materials.

• Supports digital marketing efforts and prepares monthly reports.

• Conduct market research to better understand the marketing needs of the organization and its target audience.

• Creates templates for presentation; revises templates and presentations as needed.

• Supports the development and execution of advertising and/or public relations programs.

• Performs general administrative duties including but not limited to mailings, data entry.

• Performs other related duties as assigned by management.

QUALIFICATIONS

• Bachelor’s Degree (B.A.) or equivalent, one to two years related experience, or equivalent combination of education and experience.

• Proficient on Microsoft Office and Adobe Creative Suite.

• Versatility, flexibility, and an ability to work creatively within changing priorities with enthusiasm.

• Strong organizational, problem-solving, and analytical skills

• Ability to manage priorities and workflow

• Excellent verbal and written communication skills.

• Proven ability to handle multiple projects and meet deadlines

• Strong interpersonal skills.

• Ability to understand and follow written and verbal instructions

• Commitment to excellence and high standards.

• Ability to work independently and as a member of various teams and committees.

• Acute attention to detail.

• Creative, flexible, and innovative team player

• Demonstrated ability to plan and organize projects.

COMPETENCIES

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Compiles data and presents it in an easy-to-understand manner.

• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason.

• Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

• Dependability – Follows instructions, responds to management direction; Takes responsibility; Keeps commitments; Commits to hours of work necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.

• Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches, ideas and designs; Presents ideas and information in a manner that gets others’ attention.